Shaquille O’Neal’s Son Shareef Says He’s Glad His Dad Trusted Him To Help Rebrand Reebok
Shaquille O’Neal had one favor to ask his son Shareef after becoming Reebok’s president of basketball.
Shaq’s Return To Reebok
In October 2023, he returned to Reebok sporting a new hat as its president of basketball. He is now responsible for the company’s basketball category strategy and nurturing partnerships with athletes and organizations.
Shaquille quickly got to work, playing a role in Angel Reese opting to sign a name, image, and likeness (NIL) deal with the company, while she was attending LSU. Even after being drafted to the WNBA by the Chicago Sky, Reese’s relationship with the brand has only progressed as she now has her own Reebok collection.
Tapping His Son
Shaquille did not take on the task of restructuring Reebok’s basketball division alone. He tapped his son Shareef, an NBA G League Ignite player, to help with the company’s designs and in signing players.
At the time, Shareef was considering playing professionally in Australia but says he felt he owed it to Shaquille to remain in the United States after the sacrifices his father made for the family.
On the podcast “Then They Rose,” Shareef recalled being asked by Shaquille, “‘Can you do me a favor? This year can you help me rebrand Reebok? I’ll let you help redesign the shoes, redesign the clothes, help sign players.’ He’s like ‘I really really need your help.’”
Shareef continued, “Basically, my job for Reebok right now is bringing in the culture, connecting the culture to Reebok. So, I took a year from playing professionally. I still work all the time, but seeing what all the things my dad has done for me, I wasn’t going to go to Australia to be 16 hours away from my family when they were just holding me down from the past however many years.”
Shareef adds, so far, all is fairing well at Reebok and he believes the company is poised to be more competitive in the market by 2025.
“We’re doing a really good job right now, and I say by the time 2025 starts, Reebok will be up there with the rest of these brands, and I’m glad I can contribute with that, and yeah basically I’m just the guy in there who’s telling them oh this is the trends now, these are the brands that we should try to go for, these are the players we should go for, so I’m glad that he trusted me,” he explained.
News
Mary Harvey Supports Katt Williams and Reveals Steve Harvey’s Deceptions. tt
Let me tell you, Katt Williams is dead-set on bringing Steve Harvey down, and I’m not playing around. If you’re tuned into the comedy scene, you’ve probably caught wind of the ongoing feud between Katt Williams and Steve Harvey….
Will Smith and Jada Expose P Diddy’s Sinister Actions Against Their Son /tt
Will Smith & Jada EXPOSE P Diddy! “What he did to our son is sinister” In a shocking revelation that has taken the entertainment world by storm, Will Smith and Jada Pinkett Smith have come forward with disturbing allegations against…
After the discussion, Megyn Kelly attacks Taylor Swift and the ABC moderators. tt
Megyn Kelly rips ABC moderators, Taylor Swift after the debate Conservative commentator Megyn Kelly tore into both the ABC anchors who moderated Tuesday night’s presidential debate and singer Taylor Swift after the pop star endorsed Vice President Harris after the…
VIDEO: When ESPN’s Elle Duncan veered off topic to discuss C-sections and Black women during a discussion on Tua Tagovailoa’s concussion and future, everyone was left speechless. tt
VIDEO: Everyone Was Speechless When ESPN’s Elle Duncan Goes Off Topic To Speak On C-Sections And Black Women During Discussion About Tua Tagovailoa’s Concussion & Future Stephen A Smith and Elle Duncan (Photo via awfulannouncing/Twitter) SportsCenter anchor Elle Duncan wanted…
Meet Charley Hull, the stunning golfer on the LPGA who has everyone in her sights when it was revealed that she smokes cigarettes during a round. /tt
Meet Charley Hull, The Stunning LPGA Golfer Who Everyone Is Falling In Love With After Watching Her Smoke Cigarettes During Round Charley Hull (Photos via @NUCLRGOLF/Twitter & @charley.hull/IG) LPGA golfer Charley Hull has taken the interwebs by storm, having gone viral…
Following the leak of private tapes, Will Levis’ ex-girlfriend Gia Duddy shares her first video on social media. /tt
Will Levis’ Ex-Girlfriend Gia Duddy Posts First Video On Social Media After Private Tapes Leaked Gia Duddy and Will Levis (via @giaduddy Instagram and Getty Images) Will Levis’s NFL career got off to one heck of a rocky start. It was destined…
End of content
No more pages to load