Before Caitlin Clark and Angel Reese stepped onto the hardwood, the WNBA was a league with immense potential but a modest footprint. Attendance hovered below one million annually, and merchandise revenue struggled to make headlines, trailing significantly behind other major leagues. The narrative was clear: a league full of talent, but yearning for its breakthrough moment.
Enter two strong cultural icons, reshaping not just the game but the entire business ecosystem surrounding it. When Caitlin Clark drained her signature deep three in her Indiana Fever debut and Angel Reese unleashed her dominating post moves for the Chicago Sky, they did more than just strengthen their respective rosters—they ignited a billion-dollar business revolution for the WNBA.
In the wake of their rookie seasons, the league secured a record-breaking $2.2 billion media rights deal for 2025, solidifying their status not only as stars but as catalysts for a seismic shift in the league’s economic trajectory. But here’s the kicker: could two rookies really become the financial backbone of a league fighting for its slice of the sports industry pie?
From sold-out arenas to skyrocketing jersey sales, Clark and Reese are driving a wave the WNBA’s never seen before. And it’s not just about basketball. It’s about business, branding, and putting the league squarely on the map as America’s next big sports story. Let’s break down how these two game-changers are reshaping the WNBA—and what it means for its future.
Caitlin Clark and Angel Reese: Taking Attendance and Viewership to next level
Clark and Reese’s impact was immediate and undeniable. The Fever’s games became must-see events, with Clark drawing crowds like no other. Her debut at Gainbridge Fieldhouse broke records, and by season’s end, the Fever had experienced a staggering 1,300% increase in ticket sales (as reported by MarketWatch). Similarly, Angel Reese’s arrival transformed the Chicago Sky’s home games into sell-out affairs, giving the team an enviable home-court advantage.
The overall numbers tell a larger story:
The WNBA recorded a 48% increase in total attendance, reaching 2.3 million fans.
A jaw-dropping 154 games were sold out, a 242% jump from 2023.
Playoff viewership surged by 142%, while regular-season broadcasts on ESPN averaged 1.2 million viewers.
This surge wasn’t limited to in-person attendance. Social media buzz and streaming numbers skyrocketed, fueled by Reese’s infectious personality and Clark’s unparalleled shooting range. Together, they turned WNBA games into prime-time spectacles.
Merchandise Madness and Sponsorship Booms
The hype around Clark and Reese extended far beyond the court. Their jerseys dominated sales charts, with Caitlin Clark’s signature Fever jersey and Angel Reese’s Sky merchandise leading a 601% year-over-year increase (as reported by MarketWatch) in league-wide merchandise revenue.
Corporate sponsorships poured in, with Reese securing a multi-year NIL deal with Reebok this month, adding to her lucrative partnerships with Amazon and Coach, while Clark landed a historic eight-year, $28 million with Nike, that includes a signature shoe. These partnerships haven’t just boosted their personal brands—they’ve elevated the WNBA’s overall marketability, sending a clear message to investors and advertisers that the league has entered a golden era of player-driven promotion. This commercial success, however, came with a caveat: a need for strategic growth to ensure long-term profitability.
Caitlin Clark and Angel Reese Turned the WNBA into Must-Watch TV!
America’s celebrated Sports business analyst Joe Pompliano has extensively discussed the financial impact of Caitlin Clark and Angel Reese on the WNBA. In his analysis, he highlights that their entry into the league has led to unprecedented increases in viewership and attendance. For instance, a game between the Indiana Fever and Chicago Sky, featuring Clark and Reese, averaged 2.25 million viewers on CBS, making it the most-watched WNBA game in 23 years.
Pompliano also notes that the WNBA’s online merchandise store set a single-season sales record, with sales up 756% compared to the previous year, attributing this surge to the popularity of players like Clark and Reese.
Additionally, Pompliano discusses the broader economic implications of their presence in the league. He points out that the increased media attention and fan engagement have attracted more lucrative broadcasting deals and sponsorships, enhancing the league’s financial stability. However, he also cautions about the challenges of sustaining this growth, emphasizing the need for strategic planning to ensure long-term profitability. Pompliano’s insights underscore the transformative effect that Clark and Reese have had on the WNBA’s business landscape.
But even with all the glitz and glory brought by Clark and Reese, the WNBA’s meteoric rise hasn’t been without its hiccups—because with great growth comes even greater growing pains.
Economic Triumphs and Financial Hurdles
Caitlin Clark’s arrival in Indiana has significantly boosted the state’s tourism and economy. A study by Ball State University’s Center for Business and Economic Research projected that Clark would attract:
an additional 26,000 fans to Indiana Fever games throughout the season,
at least 10,000 traveling from outside the region.
This influx was expected to generate over $2.4 million in economic activity for Central Indiana and;
The “Caitlin Clark Effect” extended beyond game attendance. The Fever reported a 264% increase in average game attendance, leading the league with an average of 16,898 fans per game. This surge in spectatorship translated into higher spending at local hotels, restaurants, and entertainment venues, further stimulating the local economy.
The Sports Business Journal Report reflects that Angel Reese’s arrival in Chicago has significantly boosted the city’s tourism and economy.
The Chicago Sky reported a 33% increase in ticket sales;
a 58% rise in revenue following Reese’s addition to the team.
the team’s merchandise sales in the four weeks post-draft matched their total sales for the entire previous season, highlighting Reese’s immediate impact on fan engagement and spending.
The surge in attendance and merchandise sales has positively affected local businesses, including hotels, restaurants, and retail outlets, as fans flock to Chicago to watch Reese and the Sky play. This influx of visitors has contributed to increased spending in the city’s hospitality and service sectors, bolstering the local economy.
Additionally, Reese’s high-profile endorsements and media presence have brought national attention to Chicago, further enhancing the city’s reputation as a hub for women’s sports and contributing to its economic vitality.
While the league celebrated its financial windfall, it also grappled with the costs of expansion. Charter flights, introduced to accommodate growing demand and enhance player comfort, cost the WNBA an estimated $25 million this season. This contributed to an overall operating loss of $50 million, even as revenues soared.
Looking ahead, the WNBA has secured a lucrative broadcasting deal beginning in the 2025-26 season. The $200 million annual contract will provide much-needed financial stability, underscoring the importance of sustained growth fueled by stars like Clark and Reese.
Future Outlook: Sustaining Momentum Amidst Rapid Growth
The emergence of Caitlin Clark and Angel Reese has undeniably propelled the WNBA into a new era of visibility and commercial success. Their influence extends beyond the court, attracting a surge in sponsorships, merchandise sales, and media attention. However, as the league experiences this rapid ascent, it faces the critical challenge of maintaining sustainable growth.
Terri Carmichael Jackson, executive director of the WNBA players’ union, is concerned the league is being undervalued. “We have wondered for months how the NBA would value the WNBA in its media rights deal,” she previously provided in a statement to The Athletic. “With a reportedly $75 billion deal on the table, the league is in control of its own destiny. More precisely, the NBA controls the destiny of the WNBA.”
