Gypsy Rose Blanchard, known for her involvement in one of the most shocking crime cases in recent memory, is making headlines again with her unexpected foray into the beauty industry. Known primarily for the murder of her mother—a case surrounded by manipulation and deceit—Gypsy’s announcement of a cosmetics line has triggered an intense wave of backlash.

After her recent appearance on Keeping Up with the Kardashians, Gypsy revealed her admiration for Kim Kardashian and the glamorous lifestyle she leads, sparking a fascination with celebrity culture. However, this announcement of a cosmetics line has led many to question her motives. Critics argue that her sudden desire to enter the beauty industry seems like another attempt to manipulate the public, using her notoriety to sell products rather than any authentic experience or expertise in cosmetics.

The reaction on social media has been swift and unforgiving. Content creators and users on platforms like TikTok have voiced their concerns, pointing out the incongruity of someone with Gypsy’s background launching a brand in an industry built on trust and credibility. Many believe that her products will be low-quality, manufactured cheaply to maximize profit, and view the endeavor as another way for her to monetize her dark past rather than a genuine business venture.

The controversy surrounding Gypsy’s new venture highlights how challenging it is for individuals with infamous backgrounds to transition into mainstream markets, especially when the public suspects an underlying agenda. As her cosmetics line faces scrutiny even before its release, it remains to be seen if Gypsy can overcome the skepticism—or if this venture will indeed be short-lived.