Beyoncé never has a difficult time selling her music, even in today’s largely streaming-focused industry.
While she’s scored countless sales smashes all on her own, one of her years-old tracks earned a meaningful boost in purchases thanks to the person who may become America’s first female president in only a matter of months.
The Kamala Harris campaign has used Beyoncé’s song “Freedom” multiple times in the past several weeks. In fact, the tune seems to now be more closely associated with the vice president’s run for the highest office in the country than any other, and that’s led to many Americans purchasing the cut in sizable numbers once again.
“Freedom” experienced a 215% sales bump from two tracking weeks ago through the past period. Luminate reports that in the seven-day frame that ended on August 22, Beyoncé’s collaboration with Kendrick Lamar sold a little under 2,300 copies. That’s up from around 700 the week prior.
“Freedom” has previously topped out at No. 20 on the Digital Song Sales chart, so it’s not far from its all-time high point this frame. Beyoncé’s cut has now lived on the tally for three weeks throughout its years-long lifetime.
Beyoncé has given the Harris campaign permission to use “Freedom,” and the organization seems to be leaning into the relationship—or, at least the powerful association. Donald Trump’s campaign, meanwhile, also attempted to utilize the catchy cut to soundtrack a video released on social media, but the singer’s camp quickly threatened a cease and desist, and the visual was removed.
“Freedom” was released in April 2016 as a single from Beyoncé’s album Lemonade, which had arrived just a few weeks prior. The tune peaked at No. 35 on the Hot 100, and it performed even better on a number of genre-specific lists in the U.S.
