Tiger Woods is in the rough again!
His new apparel brand, Sun Day Red, is now facing a trademark dispute over its logo from Tigeraire, a company that makes cooling appliances for sports. Sun Day Red is the second of Tiger Woods’ brands that uses his likeness to sell products. The first one was the TW brand, which was a deal Woods had with Nike. But does he still have a part in that company?
Nike signed Tiger Woods when he broke out in his career. Taylor Made also signed the young superstar who would go on to redefine the sport of golf. The TW logo debuted in 2000 when Woods was only four years into his professional career. The logo is trademarked by Nike and does not belong to Tiger Woods.
In January 2024, Woods announced that he would be leaving Nike and starting a brand of his own with Taylor Made, which they called Sun Day Red. This brand takes a more informal approach to marketing and positioning and uses a logo that celebrates Tiger Woods’ 15 major wins with 15 stripes on a tiger.
However, recently, there has arisen a dispute over the brand logo of Sun Day Red from Tigeraire, who also has the logo of a tiger in a similar pose. With his disowning of the TW brand and now a dispute over the new logo, is Woods’ brand facing a threat?
The dispute over Sun Day Red’s logo
The two logos are similar, as they are both portraying tigers in a similar pose. However, Sun Day Red’s logo has a visual tribute to Woods’s career of 15 major wins. Tigeraire is not associated with Tiger Woods at all. But Tigeraire has filed a notice of opposition with the U. S Patent and Trademark Office alleging that Sun Day Red and Woods have ‘unlawfully hijacked’ Tigeraire’s design and used it.
Taylor Made and Sun Day Red have 40 days from the date of the filing to respond to the allegations. In the meantime, the application for a trademark filed by Sun Day Red will be halted until the dispute is resolved. According to attorneys, the dispute will most likely end after negotiations between the two companies as Woods and Taylor Made will need to win the case to proceed with their trademark.
Stay tune as we continue building on the story.
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