ITV’s This Morning is no stranger to unexpected moments, but a recent episode left viewers truly stunned. 

During a lively modelling segment, members of the “ITV crew” stripped naked on live  television, prompting a mix of gasps, laughter,

and wide-eyed reactions from the audience at home

The segment, meant to showcase body positivity and celebrate self-confidence, featured participants shedding their clothes to model for an artistic cause.

The bold display was unexpected, even by This Morning’s standards, known for its light-hearted approach and often unpredictable content.

While the intention was to promote self-acceptance, the reveal caught many viewers off guard, sparking a flurry of reactions on social media.

A Bold Move for Body Positivity

The modelling segment was introduced by hosts Holly Willoughby and Josie Gibson, who explained the premise to the audience. The aim was to highlight the beauty of all body types and encourage viewers to embrace their natural selves. However, what started as a typical discussion quickly turned into a jaw-dropping spectacle when the so-called “ITV crew” stepped forward to participate in the modelling.

The individuals, referred to as members of the crew, removed their clothes to reveal themselves in their natural state. While strategically positioned props and camera angles ensured the broadcast adhered to television guidelines, the segment still made a bold statement.

“Let’s just say, I’m glad I finished my breakfast!” one viewer commented on social media, summing up the mix of surprise and amusement many experienced.

Viewer Reactions

As the segment unfolded, social media lit up with reactions. Many praised the show for its empowering message, while others expressed their shock at the unexpected display.

“This Morning really knows how to wake us up in the morning!” one Twitter user joked, while another applauded the segment’s intent. “Fair play to the participants. It’s not easy to do something like that on live  TV.”

Some viewers, however, felt the move was a bit too bold for the time of day. “Not what I was expecting with my coffee, but hats off to them for their bravery,” one comment read.

Despite the mixed reactions, the segment achieved its goal of sparking conversation. Many viewers expressed admiration for the participants’ courage and the show’s willingness to tackle topics of self-esteem and body image head-on.

Holly Willoughby and Josie Gibson, known for their warm and relatable hosting styles, handled the segment with a mix of humor and professionalism. Both hosts commended the participants for their bravery, with Holly saying, “It’s not every day we see something like this, but what a wonderful message about loving yourself.”

Josie added, “I think it’s so important to celebrate every shape and size. These people are incredible for showing that confidence.”

Their supportive comments helped set the tone for the segment, ensuring that the focus remained on the positive message behind the display.

A History of Memorable Moments

This Morning has a long history of creating unforgettable television moments. From hilarious mishaps to heartfelt interviews, the show has built a reputation for keeping its audience entertained and engaged. This latest segment is just one more example of the program’s ability to surprise and spark discussions.

The show’s producers later explained that the participants were not actual ITV crew members but volunteers specially brought in for the segment. This revelation cleared up confusion among some viewers, who initially believed the crew had been spontaneously recruited to participate

While the segment may have shocked some, it also succeeded in promoting a powerful message about body positivity and self-acceptance. In a society often focused on unattainable beauty standards, This Morning used its platform to encourage viewers to embrace their uniqueness and feel comfortable in their skin.

Whether met with laughter, shock, or applause, the segment left a lasting impression, reminding viewers of the show’s knack for blending entertainment with meaningful conversations.

As the dust settles, one thing is clear: This Morning continues to push boundaries and provide its audience with  television moments they won’t soon forget. And as one viewer cheekily remarked, “If nothing else, it’s definitely a segment I’ll remember!”