While already leaving her mark on the music industry with over 200 million albums sold, Beyoncé decided to explore a new genre, country music.
Having spent her career in genres like R&B and pop, the singer stepped into country music back in March when she released Cowboy Carter. Wanting to promote her new album, Beyoncé entertained NFL fans on Christmas day when she performed during the halftime show between the Houston Texans and the Baltimore Ravens. And sharing the field with stars like Post Malone, he took a moment to praise Beyoncé and thank her for the opportunity.
When releasing Cowboy Carter, Beyoncé sought the help of classic country singers like Dolly Parton and Willie Nelson. Collaborating with the country music icons on songs like “Dolly P” and “Smoke Hour Willie Nelson”, the album also featured Shaboozey and Malone. Other stars to appear on the album included Willie Jones, Miley Cyrus, and even Brittney Spencer. But when it came time for her halftime performance, Shaboozey and Malone also graced the stage.
Sharing a heartfelt post on his Twitter account, Malone praised Beyoncé for her talent. “Thank you @Beyonce so much for havin me out in Houston, and on your beautiful record. also, thank you for sharin your talent and art with the world. I love you.”
With the post gaining nearly two million likes, fans seemed to agree with Malone with comments reading, “Thank you for supporting her. The performance was so beautiful!.” One person added, “This isn’t even the superbowl. Just a halftime performance and the commitment to excellence is evident.”
Beyoncé Brings Big Numbers To The NFL
Even before the game started, Beyoncé’s performance was already gaining praise. Speaking with Newsweek, the NFL executive vice president of media distribution, Hans Schroeder, promised a spectacular performance. “You can anticipate a heck of a show. And the Texans have been great in working to make sure [the show goes smoothly]. You know, it’s their home game, but how this comes to life on the day in their building for their fans in the stadium [matters to them]. So I think it’s just going to be one heck of a show.”
With Schroeder keeping his word, the NFL suggested that 65 million people tuned in to watch one of the two Christmas games. And streamed on Netflix, the platform continues to expand into live sports.
(Photo by Miikka Skaffari/FilmMagic)