Tiger Woods joked that he wanted to “ruin” the logo of his apparel brand Sun Day Red when it launched in 2024.

The logo has a tiger made from 15 stripes to represent Woods’s 15 major titles and the golf icon hoped to add more championships to give his designers a headache. But it turns out, there are others who are hellbent on changing the brand’s logo. Last year, the brand found itself in the middle of a lawsuit filed by Tigeraire, accusing it of “unlawfully hijacking” its logo. As this tussle was going on, PUMA entered the fray, filing a notice against Woods’ brand on January 2.

Tiger Woods hasn’t had an easy ride with his Sun Day Red brand. Fans have often called it out over the pricing of its products and the brand

TGL is making waves, and it’s yet another platform for Tiger Woods to promote Sun Day Red. And guess who just joined in to show their support? Kai Trump! The Benjamin School student was spotted on the sidelines at the SoFi Center, cheering for Woods’s team in a cozy dark green SDR sweatshirt. It is indeed good to see Kai cheer for her schoolmate’s (Charlie) father’s team. It’s safe to say the brand is finding new fans, even after facing a challenging start.

Ever since Tiger Woods parted ways with Nike in January 2024, he’s been busy with  It has been a bumpy ride. From criticisms about the high price tags to not-so-great sweat-resistant apparel, the brand hasn’t exactly been a smooth sailing-success. Recently,  That case is still ongoing.

To add more fuel to the fire, Puma also entered the scene, filing a notice of opposition against Sun Day Red’s logo. The sportswear giant isn’t happy with how similar it looks to their famous Leaping Cat logo. Puma argues that it could confuse consumers, given how closely related the goods and services are. In Puma’s latest complaint, they’re arguing that the Sun Day Red logo “will dilute the strength and fame” of Puma’s logo. Basically, they’re saying that the similarity between the two could weaken the impact of their well-known symbol.

In response, TaylorMade stood firm, telling CNBC they’re confident in their trademarks. But trademark lawyer Josh Gerben, who isn’t part of the case, thinks Puma has a solid argument. “This is a real fight,” he said. “I think Puma has a legitimate case.”

Through all the drama and legal challenges, Woods has kept his head up and continues to proudly promote SDR. Just last year, during the season-ending PNC Championship, Woods and his son Charlie showed up in Sun Day Red outfits, blending family and business in the coolest way possible.

While Woods’s brand is garnering new supporters like Kai Trump, he’s also facing major legal challenges that threaten to overshadow his brand’s growth. But is Woods really trying to steal another brand’s logo?

Is Tiger Woods really trying to dupe other brands’ logos?

When Woods first launched Sun Day Red, he made it clear that the 15 stripes on the logo represent his 15 major championships—kind of a personal touch for his brand. But Puma doesn’t see it that way. So, is Woods intentionally ripping off Puma, or is this just a case of two logos sharing a resemblance?

Woods’s legal team might settle before the case goes to court, with trademark attorney Josh Gerben predicting a trial sometime around September 2026. But regardless of the legal drama, Woods isn’t backing down. Just recently at TGL, he showed up wearing a Sun Day Red hoodie. Fans were quick to celebrate Woods’s confidence, flooding social media with comments like, “The GOAT has entered the building.”

And here’s the thing—Woods isn’t limiting his brand to just golf apparel. Sun Day Red recently made headlines by signing two Stanford quarterbacks, showing that Woods’s vision extends beyond the course. Looks like he’s not just trying to compete in the golf apparel world—he’s ready to take on the entire sportswear market.

So, is Tiger Woods trying to dupe other brands? You tell us!