Not many franchise owners in the sports world can boast of a personality as dynamic and engaging as Mark Cuban’s. He is a familiar face at the Dallas Mavericks’ home or away games, using his $40 million Gulfstream V private jet to ensure his attendance never wavers.

Known for his outspoken nature, innovative mindset, and genuine care for his employees, Cuban’s influence extends far beyond the court.

Changing lives

Being a successful businessman and a Mavs fan, Cuban sought to make a difference in the franchise after purchasing majority ownership in 2000. He has had success with his previous business ventures, and it was during those formative years that Mark developed a philosophy of rewarding those who contributed to his success.

“I’m not there without them; I did it with my first two companies… and I wanted to do the same with the Mavs. They were there for me the whole time; it was enough money that for those who were there 20 years or more, it was life-changing money,” said the Mavs minority owner.

Bringing this philosophy to the Mavericks was a natural progression for Cuban. He wanted to create an environment where everyone, from players to front-office staff, felt valued.

When he sold the Mavericks in 2023, long-time team employees received life-changing bonuses.

A notable legacy

When Mark bought the Mavericks, they weren’t exactly a powerhouse. The team had endured a rough decade in the 1990s, missing the playoffs for ten consecutive seasons. The executive’s arrival marked a turning point. His investment in the team extended beyond the roster and coaching staff, as he revamped facilities, focused on improving the fan experience, and made bold moves to attract top talent.

The results were immediate. By the 2000-01 season, the Mavericks made their first playoff appearance in over a decade. Over the next several years, the team became a fixture in the postseason, building a reputation for resilience and star power. Cuban’s bold leadership was evident when he built around players like Dirk Nowitzki , whose loyalty and performance defined the Mavericks’ golden era.

One of the franchise’s most memorable moments came in 2006 when it reached the NBA Finals for the first time. Dallas faced the Miami Heat in a highly anticipated series, taking a 2-0 lead before losing four straight games. The defeat was heartbreaking, but it fueled the team’s determination.

Five years later, Cuban’s Mavericks got their revenge. In the 2011 NBA Finals, they faced the Heat again, with a star-laden roster featuring LeBron James , Dwyane Wade, and Chris Bosh.

Against all odds, the Mavericks triumphed in six games, clinching the first championship in franchise history. Nowitzki was named Finals MVP, and Cuban’s vision for the team had finally paid off.

Although he still retains a minority stake in the franchise, he left the franchise in a better place than he met over two decades ago.