Taylor Swift’s Eras Tour Changed the Music World

After more than 1 year with more than 160 shows, Taylor Swift ‘s The Eras Tour has reached its final stages and is about to end, leaving behind unprecedented records.

According to The Wall Street Journal, the Taylor Swift brand has captured 2% of the entire American music market share, more than any other artist today. Even in a context of polarized media and the emergence of countless entertainment stars, the female singer born in 1989 still has an influence no less than Michael Jackson or The Beatles.

On December 8 in Vancouver (Canada), after a tour spanning from America to Asia with 10 million tickets sold, Taylor Swift will end the greatest tour in the history of global music.

The Eras Tour is like a 3-hour long movie, recounting Taylor’s musical journey across 3 decades.

From a country princess with “heritage” melodies to today becoming a true Queen of Pop.

Her appeal comes from her lyrics, turning them into a genre of story-telling that not many people can do. Taylor Swift ‘s music is suitable for all ages, covers all emotions and suits every look.

Taylor Swift always stands out in every performance. Photo: AFP

The Eras Tour had such an impact that it could change the lives and careers of the guest singers on each show.

With music and sports fans increasingly complaining about ticket prices, The Eras Tour has seen unprecedented demand at every venue. Even the most expensive tickets are still being bought, with some even selling for several times the price on the black market.

Fans are willing to wait in front of the stadium where the show will be held, hoping to buy a ticket “at all costs” so they can see Taylor perform.

With each album, Taylor Swift brings fans a completely different world. It is expressed through music, colors, costumes and lyrics.

When Taylor Swift performed her Speak Now Tour in 2011-2012, when social media was not yet popular, the American music superstar knew how to connect hundreds of thousands of audiences through bracelets printed with song lyrics. From there, fans would pass such bracelets around and create a very fast viral effect.

Today, as she dominates the social media entertainment industry, Taylor Swift still maintains those traditional identities.

No longer just song lyrics, now when attending The Eras Tour, Swifties can pass around friendship bracelets. Each bracelet is the name of a song, an album or a line from Taylor. Both old and new, this form of spreading music in such a way is unique to Taylor Swift and it’s easy to see why she’s become so famous.

Friendship bracelets are a specialty of The Eras Tour. Photo: AFP

Finally, there is the tourism boost. Many cities in major countries around the world have created all the conditions for travel, transportation, and accommodation for the world’s top music star today. Many places even changed their local names during Taylor Swift’s tour.

Many countries have “monopolized” Taylor Swift’s performances in their regions to attract tourists.

Singapore, for example, spent about $3 million to exclusively host Taylor Swift’s concert in Southeast Asia. The 1989-born superstar performed for six nights, helping Singapore attract about $372 million in tourist revenue.

The same is true for Australia and Japan, where fans from Europe and China are willing to fly thousands of miles to see their idols perform. At the same time, the sudden increase in tourists is an excellent opportunity for those places to do business with accompanying services.

Taylor Swift will be taking a break after December 8. Looking back at her journey over the past year with The Eras Tour and nearly 20 years of a successful career spanning 3 decades, the owner of the hit “Cruel Summer” will probably feel like she has just accomplished something very great.

An endless summer is about to pass and leave an indelible mark. Photo: AFP