This text explores the rise and consolidation of the Kardashian name, detailing the key events that led the family to global stardom. It begins with Robert Kardashian, the lawyer in the high-profile O.J. Simpson case, which brought notoriety to the family. Kris Jenner, after her divorce, used this fame to promote her new relationship with Olympic champion Bruce Jenner, which propelled the family into the media arena.

The Kardashians’ real leap to fame came with Kim, who worked as an assistant to Paris Hilton and became known for a controversial intimate video with rapper Ray J, which went viral. This scandal was used by Kris to launch the successful reality show Keeping Up with the Kardashians, which established the clan as pop culture icons.

The reality show allowed the Kardashians to enter the world of fashion and business, with Kim, Khloé, Kourtney and later Kendall and Kylie launching clothing lines, cosmetics and beauty products, becoming multimillionaire entrepreneurs. The text also mentions how Kris Jenner, the “ger-mom” of the family, benefits from a percentage of her daughters’ earnings, consolidating her own wealth.

The narrative underlines that the success of the Kardashian-Jenner family lies in their ability to turn scandal and controversy into fame and money, becoming figures of admiration for millions of followers.