The journey of the three sisters—G Dam, Jessie De, and Jama—into the world of entertainment is one that’s marked by passion, perseverance, and a little bit of divine intervention. Raised in a family that embraced both faith and creativity, the sisters grew up with a strong sense of purpose, but their path to success was anything but conventional. From their humble beginnings in Nollywood to the explosive growth of their YouTube series and music career, the story of Triple J is a testament to the power of family, faith, and believing in yourself, even when the odds seem stacked against you.
It all began with a simple idea and a shared love for storytelling and creativity. G Dam and Jessie De, who had just finished studying film in Florida, returned to Nigeria with dreams of breaking into Nollywood. Armed with a degree in cinematography and a passion for film, they sent out countless emails to industry professionals, eager to land any job, from being a PA to running lights or sound. Yet, despite their best efforts, no one responded. Feeling disheartened, G Dam confided in their mother, who suggested a radical idea: “Why don’t you do something on your own with your sisters? You’ve studied film; why not make your own work?” And so, with no budget and minimal resources, they set out to create their first short film.
The lack of proper equipment didn’t deter them. In fact, it spurred their creativity. For a boom pole, they used a mopstick with a pin mic attached at the end. The cast was made up of a few church members, and the sisters were all in—doing whatever it took to make the film work. However, disaster struck on the day of the shoot: none of the actresses who were supposed to play key roles showed up. Left with no choice, G Dam’s younger sister, Jessie, who wasn’t initially part of the cast, stepped in at the last minute. She became the lead, playing the role of Olive, and the film began to take shape. They uploaded it to YouTube, expecting very little. But to their surprise, it was well-received. The views started to climb, slowly at first, then rapidly, reaching 10 million views in no time. What was initially a modest project had quickly turned into a viral sensation.
As the series began to gain traction, Jessie, who had never planned on becoming an actress, found herself at the center of attention. She recalls feeling scared and overwhelmed. Acting wasn’t something she had set out to do, and her first experience on screen made her question whether it was the right path. But the overwhelming response from fans, coupled with the support of her sisters and family, pushed her to keep going. Jessie admits that after the first few episodes, she began to enjoy it, realizing she liked stepping into a different persona. Despite the initial fears and doubts, she gradually embraced acting as her new career.
What’s remarkable about Triple J’s rise is not just the success of their YouTube series but the organic way in which their music career evolved alongside it. Although G Dam had always been the music head in the family, their focus had been on film when they returned to Nigeria. Their mother, however, was a driving force behind their music. She encouraged G Dam and Jessie to combine their talents and form a group, which later became known as Triple J. At first, the name seemed a bit odd to them, but like many things in life, they reluctantly accepted it, and it stuck. As the sisters began to create music, they didn’t just find success on YouTube but also in their films, where G Dam would often incorporate their music into the projects they worked on. It became a harmonious blend of both worlds—music and film—allowing them to satisfy their creative urges without sacrificing one for the other.
However, the journey wasn’t always easy. There were many times when the pressure was immense. The team—comprised of the sisters and their small group of collaborators—did everything from writing to filming to editing. They often worked around the clock, sometimes sacrificing their well-being for the sake of the work. G Dam recalls moments when they were so burned out they became like “ghosts” sitting at computers, pouring all their energy into the series. They knew the stakes were high, and the audience expectations were growing, but the weight of it all was sometimes overwhelming.
Their parents were instrumental in helping them navigate these challenges. Growing up with radical parents who were deeply rooted in faith and integrity, the sisters learned the importance of hard work, dedication, and respect for their craft. Their father, who had a profound impact on their lives and careers, was always there to support them. In fact, one of the most touching moments in the interview comes when they discuss how their father’s teachings and guidance shaped their approach to both their careers and their personal lives. Despite their success, they remain grounded, always remembering the values their parents instilled in them.
The sisters have also faced moments of self-doubt. Despite their growing success, there were times when they considered quitting or questioning their abilities. But their parents’ unwavering belief in them and their shared experiences in the industry kept them going. The constant support of their family helped them push through moments of doubt, and their faith gave them the strength to keep moving forward.
Looking back on their journey, the sisters are quick to acknowledge the role their parents played in their success. They attribute much of their growth and achievements to the wisdom and resilience their parents instilled in them from an early age. As they continue to grow in the entertainment industry, they credit their family dynamic and their faith in God for providing them with the foundation to thrive.
Now, with a solid fan base and growing influence in both the film and music industries, Triple J is embarking on a new chapter. With new music and projects in the pipeline, the sisters are excited to see where their journey takes them next. They remain committed to their craft, knowing that their success is not just the result of hard work, but also of divine favor and family support.
In the end, Triple J is not just a name—it’s a legacy of love, faith, and creativity. It’s a story of how a simple idea, supported by family, faith, and a willingness to step out of one’s comfort zone, can change the course of a life. The sisters have shown that with the right blend of passion, perseverance, and divine guidance, anything is possible. As they continue to make their mark in the entertainment world, they remain a shining example of what it means to follow your dreams, no matter how unexpected the path may be.
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